CIARA CASTRO

Provided Beauty and Hair with a business plan for a new alternative hair e-tailer website to appeal to the desired unreached demographic(s) of Black/African American and other future fashion wig wearers.

Provided Improving with suggestions on how they could better visualize and deliver actionable insights for their Balanced Scorecard measures for optimum effectiveness.

I was tasked with creating “the Next Big Idea” for the Wine Department.

Of the thirty-five ideas I came up with, seven were chosen by my group to review internally and three were picked to present to the Director of Innovation at Sam’s Club.

I was tasked with creating “the Next Big Idea” for the Pet Department.

Of the twenty-four ideas I came up with, seven were chosen by my group to review internally and two were picked to present to the Director of Innovation at Sam’s Club.

I worked with the Sam’s Club innovation team to help iterate a more personalized shopping experience for the user when it comes to product recommendations.