2. Sam’s Club Opens Window-Shops for Quicker Wine Purchases
Pain Point: Shoppers want to choose the perfect wine in the most time-efficient way.
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“The employees didn’t really help me and I spent almost an hour searching for a bottle of wine for my husband. It was a waste of my time, especially since we weren't fully satisfied with the product.” - Interviewee, Desiree P.
Insights: How Might We entice members to impulse shop our wines?
Solution: Place Kate Spade-like window shops instead of walk-in shops in locations with high foot traffic?
Place window shops in popular outdoor walking malls/areas that would allow shoppers to shop for wine in a more efficient way than having to go to a local Sam’s club. The window shop, which is a non-entry store, would showcase a set of popular wines and will have a touchscreen that allows shoppers to make their wine selections. After all the products are selected, the window shop would dispense their bottles in proper packaging.
Who, What, Wow:
Customers who want to make a quick wine purchase without walking through the entire store can go to the Sam’s Club window shop and be more influenced to purchase a wine bottle by 24%. source
Window Shop Display:
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This is the view people would have of the store. They would be able to see all the wines Sam's Club offers.
The Screen Display:
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This is where people would
purchase their wine.
Results:
This idea did not pass up to the final stage because we decided the implementation costs were going to be too high and that there would be a low ROI. I passed this idea through the six thinking hats.
Quick Overview
Yellow Hat: This service would reduce the time spent shopping for wine.
Black Hat: The implementation costs will be too high. Low ROI.
Green Hat: The window shops could be made transportable for events.