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3. Sam’s Club Partners with Pet Services to Provide Members with More Affordable Healthcare.
Insights: How Might We increase the accessibility of pet services for pet owners at Sam’s Club?
Solution: Providing more affordable pet health care with partnerships with Pet Services.
Sam’s Club could partner with pet services like veterinarian clinics, grooming centers, training schools, etc. in order to provide more benefits and access to their members. Sam’s Club members would receive exclusive discounts and promotions from those external services. This would overall increase engagement for both the pet service and Sam’s Club.
Who, What, Wow:

This storyboard showcases the process:
Sam’s Club could partner with pet service establishments and reduce costs for pet owners by 40% to 60%. source
Your dog needs his shots but you don't have enough money.
You go to the Sam's Club partnered veterinarian and you get a discount.
Now you and your pet are happy because you got affordable health care.
Results:
Feedback from the Director of Innovation: My team also decided to present this idea to Jonathan Saffian and he seemed to be really open to the idea. Furthermore, he said he was thinking about doing something similar and how he would love for us to dive deeper into what the whole partnership idea would look like.
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