7. Sam’s Club Uses Out of Stock Detection Software
Pain Point: Some pet owners struggle to accommodate their pets that are picky eaters.
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“I have bought from multiple brands or flavors of food that I just had to throw out because my dogs refused to eat it. It’s not like I can taste it so how am I supposed to know what they like or what they don't like?” - Christine Goddard
Insights: How Might We help the owners of picky eaters minimize their pet food and money waste?
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The conversion rate of the sampling efforts was between 25 and 30 percent. source
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Samples give people a chance to assess how well their pets like the products and encourage them to invest in full packages. source
Solution: Sam’s Club could Provide Small Food Samples of their Member’s Mark Pet Food Brand for their Pet Owners.
Sam’s Club could start providing small samples of their Member’s Mark dog and cat food to their members. This could be extremely helpful for pet owners who have pets that are picky eaters because they won’t have to risk wasting money and food if their pet doesn't like it.
Who, What, Wow:
This storyboard showcases the process:
Sam’s Club could provide small pet food samples and have a conversion rate of up to 30%. source
You bought a bag of food but your dog doesn't like it.
You get food samples to see which food your dog likes.
Now you can buy a full bag knowing it will be eaten.
Results:
This idea did not make it up to the final ranks so I passed it through the 6 thinking hats.
Quick Overview
Yellow Hat: It would be a good way to expose pet owners to the Member’s Mark brand.
Black Hat: People could take advantage of the free samples and try to take multiple samples. There is also a chance that they won't ever buy the product.
Green Hat: Sam’s Club doesn’t have to give the food samples for free and could instead, make it cheaper.